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NEW PRODUCT LAUNCH
Inland Valley is a national brand of specialty
French fries sold in the frozen section of grocery stores across
the country.
TASK
Curley QQQ Fries were selling well with foodservice
customers. The manufacturer wanted to launch the new product
into grocery stores.
RESULTS
We created a national introduction that included
broker, trade and consumer pieces. The fun, child-oriented
campaign included trade promotions, FSI couponing and television
advertising.
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