IDENTITY AND PROMOTIONS
Moxie Java is a regional chain of espresso shops. They were
looking for a fresh and memorable identity. They also wanted
a promotion to increase coffee sales during the warm weather
- Strengthen their identify without sacrificing the logo
equity they had already established.
- Create a summer drink promotion.
We created a strong branding package that incorporated
their existing logo and icons, using eye-catching color. We
then developed the "Big Chill" iced drink promotion.
Response to the promotion increased sales by 25% over the