Advantage Marketing Services

Moxie Java identity package  

IDENTITY AND PROMOTIONS

Moxie Java Moxie Java is a regional chain of espresso shops. They were looking for a fresh and memorable identity. They also wanted a promotion to increase coffee sales during the warm weather months.

TASK

  1. Strengthen their identify without sacrificing the logo equity they had already established.
  2. Create a summer drink promotion.

RESULTS

We created a strong branding package that incorporated their existing logo and icons, using eye-catching color. We then developed the "Big Chill" iced drink promotion. Response to the promotion increased sales by 25% over the prior year.

 
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